- Taylor Swift is on her approach to cheer on Travis Kelsey on the Super Bowl after her live performance in Tokyo.
- Some Swift followers in Tokyo have been sporting Kelce’s Kansas City Chiefs jersey.
- Swift’s tour is welcome advertising and marketing for the NFL because it seems to increase internationally.
Taylor Swift left behind confetti, friendship bracelets, and vivid pink Kansas City Chiefs merchandise in her wake as she raced towards time to return stateside from Japan to cheer on her boyfriend on the Super Bowl. go.
At her live performance in Tokyo this weekend, some followers dressed up in Chiefs tight finish Travis Kelce’s No. 87 jersey, representing Swift’s boyfriend and the NFL.
An Instagram account affiliated with Swift has been posting fan pictures, with the primary picture displaying a younger girl sporting a Kelce jersey outdoors the Tokyo Dome.
The NFL has sought to increase its international attain in recent times, and Swift’s international recognition is bound to be a welcome help to that effort.
The league lately introduced that it’s going to add Spain to its worldwide schedule, with video games to be performed in Madrid in 2025. Executives stated within the announcement that the NFL intends to extend the variety of worldwide video games every year to faucet into new worldwide markets.
Tokyo itself has hosted extra worldwide NFL video games than another metropolis on the planet. But it is nonetheless exceptional, if not a bit of unusual, to see individuals in Tokyo supporting a fraction of the dimensions of Kansas City, Missouri, on the opposite facet of the world.
Swift’s relationship with Kelce, which started over the summer time, has obtained reward and a focus. NFL executives credit score Swift with growing the NFL’s recognition, particularly amongst younger feminine viewers. The Chiefs’ proprietor and CEO stated the workforce’s “feminine viewers has grown exponentially” due to Swift.
A New York Times evaluation of community scores information discovered that whether or not Swift made the NFL extra in style this season is considerably inconclusive. The Times concluded that the Chiefs elevated viewership even in video games wherein Swift didn’t seem.
Still, the league nonetheless appears desperate to capitalize on the star energy Swift may assist with, posting references to Swift on social media all through the season. And there is a good likelihood the Super Bowl advert additionally references Swift.
For instance, a Cetaphil advert launched Friday depicts the bond between a father who desires to look at soccer and a daughter who desires to look at Swift.