Pete meets his sons. “If that is appropriate, one in every of them can be a lot shorter than the opposite and would have tattoos.” – Pete Davidson
If they’re clean, so are you. (Photo: Business Wire)
Sit again and loosen up. Children could make good use of her MANSCAPED. (Photo: Business Wire)
What do your sons appear like? Just open your favourite social media app and level your digicam on the corresponding QR code. (Figure: Business Wire)
‘The Boys’ launches with a extremely inventive and well-crafted business that completely captures the essence of the revolutionary males’s grooming model
SAN DIEGO, March 7, 2024–(BUSINESS WIRE)–MANSCAPED®, the worldwide males’s grooming firm and life-style client model, in collaboration with inventive company Pereira Odell, at the moment introduced What they’ve in widespread is that they love their son. Renowned for MANSCAPED’s irreverent use of humor, this playful marketing campaign makes use of distinctive visible metaphors to create some relatable concepts surrounding the subject of males’s grooming from the waist down, or on this case, lack thereof. Showing concern.
Marcelo Kertesz, Chief Marketing Officer at MANSCAPED, stated: “We are combining confirmed, optimized, data-driven efficiency advertising and marketing with massive, daring, long-term model constructing methods to create new We developed this model marketing campaign with this attitude in thoughts.” “’The Boys’ is all about embracing this rebalance of name and efficiency advertising and marketing. It occurred naturally as a result of we had been in a position to depend on our clients to create world-class content material with ideas that stick deep in folks’s minds, but constantly carry out throughout channels and platforms.”
The advert opens with the star, two equally scruffy miniature “boys” fortunately leaping up and down the seaside alongside a full-sized man. Sitting collectively at waist peak, these furry twins get pleasure from each day jogs, sizzling tubs, and typical social occasions. However, though they’re glad simply to be round, their wild and untamed manes generally is a supply of irritation and even undesirable consideration. As they stand amongst a number of fellow “groomsmen” at a marriage, the Minis (and the viewers) understand that possibly it is time for a brand new look.
As they embark on a mission to discover a new spark, the twins and their full-sized sidekicks discover consolation in MANSCAPED’s electrical groin trimmer, The Lawn Mower®. Achieve a refreshed bald look that is modern and simple to take care of. No matter what model you are on the lookout for, timeless or daring, give your boys the love they deserve with MANSCAPED.
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The hilarious business is now out there to look at on MANSCAPED’s YouTube channel and social media accounts. If you and your boys desire watching on the large display screen, catch the brand new spot on nationwide TV now.
To coincide with the launch of the marketing campaign, MANSCAPED and Pereira O’Dell are additionally bringing AR lenses to Snapchat, TikTookay, and Instagram, permitting everybody to see what their child boy appears to be like like. This lens extends the person’s two mini variations of him at hip peak and units totally different scape types till a random scape model is chosen. Test it your self utilizing her QR code within the media carousel above. Just open your favourite social media app of the three and level your cellphone’s digicam on the corresponding picture to see the boys in motion (we all know you need to). Alternatively, you’ll be able to observe this hyperlink to see Lens reside on Snapchat.
Joining in on the marketing campaign enjoyable is none apart from MANSCAPED model companion, comic and actor Pete Davidson. Pete Davidson tried out the lens. Check it out right here.
Additional marketing campaign elements can be rolled out all year long, together with quite a lot of dynamic digital and social activations, collaborations with model companions, OOH installations, restricted version merchandise and extra.
credit score
Brand Team: MANSCAPED
Chief Marketing Officer: Marcelo Kertesz
Vice President of Integrated Creative: Henry Arlander
Executive Creative Director: Charlie Wolfe
Executive producer: Keith Ciesele
Senior Vice President of Global Omnichannel Marketing: Ryan Fiore
Senior Director of Brand Marketing: Jessica Carlson
Post Producer: Greg Bretcher
Art Director, Motion Graphics: Edgar Mendez
Motion designer: Ryan Sabo
Senior Manager, PMO: Lizzie Correia
Project Manager: Brittany Kelly
Senior Director of Communications: Allison Frazier
Creative Agency: Pereira Odell
Co-founder/Creative Chairman: PJ Pereira
Chief Creative Officer: Rob Lambrecht
Executive Creative Director: Jason Apariski, Giuliana Constantino
Creative Director: Julie Rutigliano, Fernando “Visnaga” Passos
Senior Copywriter: Sophia Held
Senior Art Director: Lily Ramos, Thomas Hinkamp
Art Director: Eduardo Gomez
Integrated Production Director: Darbi Fretwell
Executive producer: Anthony Nelson
President: Natalie Naimark
Brand Management Director: Erin Shanahan
Brand Supervisor: Olivia Ison
Group Strategy Director: Ray Yos
Director of Connections: Neil Sawhney
Social Director: Kate Wadkins
Social Strategy Supervisor: Haley Carter
Social Lens: Current Studio
About MANSCAPED®
Founded in 2016 by Paul Tran and based mostly in San Diego, California, MANSCAPED® is a worldwide males’s life-style client model and chief within the males’s grooming class, trusted by greater than 10 million males worldwide. I’m a creator. This product vary features a numerous line of premium he instruments, formulations and equipment designed to assist a person introduce and improve his fully new self-care routine. The assortment is out there on manscaped.com in 40 international locations all over the world, Amazon in over 100 international locations all over the world, and main retailers reminiscent of Target®, Walmart, Best Buy, Macy’s, Walgreens, Men’s Wearhouse, Jos. A. Bank, and Military Exchanges. Available at , and plenty of extra internationally. For extra info, go to manscaped.com or observe us on Facebook and Instagram. X (previously often called Twitter)TikTookay, Tumblr, YouTube.
About Pereira Odell
View supply model on businesswire.com: https://www.businesswire.com/news/home/20240307815287/en/
contact tackle
Allison Frazier
MANSCAPED® Senior Director of Communications
allison@manscaped.com