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EXCLUSIVE: Amazon MGM kicked off this yr’s SXSW with a bang with Road House and ends tonight with one other. It’s “The Idea of You,” a romance movie starring Anne Hathaway and Nicholas Galitzine, directed by Michael Showalter.
But earlier than tonight’s world premiere, an attention-grabbing statistic emerged. It is claimed that the trailer for The Idea of You hit his 125 million views worldwide throughout all social media platforms, breaking the document for probably the most seen trailer for an unique streaming film. It is one thing. Red, White and Royal Blue star Galitzine has garnered loads of consideration on social media, together with his 5 million followers on Instagram alone. “Idea of You” shall be launched on Prime Video on May 2nd in additional than 240 international locations and territories all over the world.
The second and third most seen trailers for streaming motion pictures are for Netflix’s Gal Gadot title Heart of Stone and the upcoming summer time film Beverly Hills Cop: Axel F. This is all in response to WaveMetrix.
Other movies within the high 25 embody Zack Snyder’s Justice League, Disenchanted, Prey, and Borat Subsequent Moviefilm.
Showalter is an enormous SXSW veteran. His Sally Field movie Hello My Name is Doris gained the Audience Award in 2015 and offered to Roadside Attractions for $1.75 million. The filmmaker’s The Big Sick gained him the Audience Award in 2017 and earned him an Oscar nomination for unique screenplay. In addition, his extremely acclaimed tv sequence “Search Party” was performed at this competition. His Paramount movie “Lovebirds” was initially scheduled to be proven at an occasion in Austin, Texas, earlier than the occasion was shut down as a result of coronavirus.
The blurb for The Idea of You, based mostly on Harry Styles fan fiction: Hathaway stars as Solene, a 40-year-old single mom who begins an sudden romance with 24-year-old Hayes Campbell (Galitzine). play. He is the lead singer of his band, August Moon, the most well liked boys on the planet. When Solene needed to chaperone her teenage daughter on a visit to the Coachella music competition after her ex-girlfriend bailed on the final minute, she bumped into Hayes and immediately had an simple spark. is born. As the 2 start a whirlwind romance, it would not take lengthy for Hayes’ famous person standing to pose inevitable challenges to their relationship, and Solene quickly anticipates a life in Hayes’s highlight. I understand it could be greater than that.
The Idea of You was written by Showalter and Jennifer Westfeldt, based mostly on the novel by Robin Lee. Producers are Kathy Schulman PGA, Gabrielle Union PGA, Anne Hathaway PGA, Robin Lee, Eric Hayes, Michael Showalter, and Jordana Mollick.
Pic additionally stars Ella Rubin, Reid Scott, Annie Mumolo, Raymond Cham Jr., Victor White, Jaden Anthony, Dakota Adan, Perry Mattfeld, Matilda Gianopulos, and Jordan Aaron Hall. doing.
The Idea of You premieres tonight at 7pm CT on the Paramount Theater in Austin, Texas.