Cybersecurity storytelling would not must be boring. Whether it is espionage, state-sponsored assaults, or ransom eventualities, some tales will be dramatic and compelling when instructed effectively. Our particular visitor in the present day, David J. Ebner, president and founding father of Content Workshop, a content material company specializing in serving cybersecurity corporations, is an knowledgeable at taking these technical matters and turning them into compelling tales. David is a well-known face on our podcast and even appeared onstage at CyberMarketingCon final yr.
Today, David shares analysis findings on the present state of cybersecurity content material advertising and marketing from a report his workforce is presently growing. In this week’s episode, we deal with storytelling, the significance of the human factor in B2B advertising and marketing, methods to make your content material stand out, and extra. Enjoy some genuine, story-driven content material that can assist you in your cybersecurity advertising and marketing.
[01:46 – 02:30] David introduces the Cyber Security Content Report in growth David talks in regards to the standing of the upcoming Cyber Security Content Report and its deliberate launch round Thanksgiving.[03:31 – 05:00] Interviews and perception gathering David describes the method of gathering insights from entrepreneurs and content material creators within the cybersecurity business for the report.[06:01 – 07:00] B2B Content Marketing Trends Gianna and David talk about the pattern of making complete studies after which utilizing smaller items of that content material to increase engagement.[07:01 – 08:30] Social Media Strategy David shares his insights on how posting on social media itself is lowering your influence.[10:31 – 12:00] Enterprise vs. Startup Approaches Learn how enterprise corporations differ from startups by way of constructing belief and introducing your self.[12:01 – 13:00] The human factor in B2B David emphasises the significance of the human factor in B2B relationships and shopping for choices.[15:31 – 17:00] Internal AI fashionsDavid means that sooner or later, corporations might develop their very own AI fashions to create personalized content material.[17:01 – 18:00] Value-First ContentDavid and Gianna talk about the significance of manufacturing content material that gives actual worth and insights, not simply solutions.[21:01 – 22:30] Applying Storytelling to Content Creation David explains the way to incorporate storytelling strategies into content material creation for cybersecurity corporations.[23:01 – 24:00] Finding Great Storytellers David shares how Content Workshop seeks out nice storytellers who can apply these strategies to cybersecurity content material.
About the visitors:
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👉Janna Whitber
👉Maria Velazquez
See you within the subsequent episode!