It’s no shock that unauthorized deepfake tracks are beneath fireplace within the music trade. However, it’s turning into very clear that the expertise that creates an artist’s “voiceprint” may also be utilized in optimistic methods, beneath the management of the artist.
The newest instance is artist Lauv’s partnership with AI startup Hooky and Ok-pop artist Kevin Woo. That included making a Korean model of his new single “Love U Like That.”
Woo translated the lyrics, recut the vocals, and added “Lauv AI results” to make his songs sound like Lauv. Queue new variations of launched tracks. A making-of video can also be included.
In addition to being our favourite startup named after a Manchenian bassist, Hooky is an AI music firm based by an actual musician: producer, mixer, and songwriter Jordan ‘DJ Swivel’ Young It can also be the newest instance of a startup.
The pitch: “Voice AI expertise has the ability to allow multilingual albums when used legally.”
There’s additionally a component of fan service right here. Hooky stated Lauv’s motivation for taking up the undertaking was to specific his gratitude to his Korean followers after enjoying a 15,000-person present there.
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