UAE’S Yalla!Hub, a quick-commerce as a service (QAAS) platform, has unveiled a set of strategies to propel the e-commerce landscape in the MENA region. Forecasts indicate a projected 24 percent growth, reaching US $ 20 billion by 2024, and major marketplaces like Amazon, Noon, and NowNow have already integrated Yalla!Hub’s features. These functionalities include SEO optimization and expertly designed item cards, enhancing customer attraction and brand visibility.
Over the past year, Yalla! Hub has been instrumental in enabling more than 105 brands to extend their presence in the UAE, Saudi Arabia, and beyond. These brands, spanning diverse sectors from fashion to household goods have utilized Yalla!Hub’s expertise in navigating the complexities of the MENA e-commerce market. Many of these brands have witnessed remarkable growth and gained popularity since their inception.
Leo Dovbenko, CEO of Yalla!Hub, highlighted the monumental impact of TikTok on social commerce and emphasized the ideal synergy between fashion and this transformative shift. Yalla! Hub positions itself as a trailblazer in this domain, empowering fashion brands to connect with their audience, showcase products, and drive sales through social media.
Expanding its horizons beyond the fashion realm, Yalla!Hub is rapidly penetrating new markets, eyeing expansion into Saudi Arabia and Qatar. Securing a US $ 6 million seed investment in the summer of 2023, the company is poised to refine its IT platform, broaden its network of partner marketplaces, and accelerate growth in these new territories. These funds will play a pivotal role in fueling Yalla! Hub’s expansion endeavors.